The FA’s Respect campaign was launched in the 2008/9 season after a build-up of behavioural problems in the National Game. Following its success, The FA want to spread the message of Respect even further across English football. The new campaign - ‘We Only Do Positive’ - aims to do just that
The new campaign highlights the importance of positive behaviour towards young footballers, specifically looking at the impact parents and coaches can have. The campaign is rooted in extensive research carried out in 2017/18 to understand more clearly the effect of negative behaviour on Under 7s - Under 18s and where Respect interventions would be most effective.