The GFA is pleased to announce the first sponsor for our upcoming Grassroots Football Awards. Accounting software firm Xero, used by 49 different County FAs, have come on board as sponsor of this year’s Lioness Award.

This is just the latest instance of Xero’s support for the burgeoning women and girl’s game. They have been a partner of England Football and the Lionesses since 2022, providing support for women and girls from the grassroots game all the way to the elite level. Xero aims to ensure the financial health of clubs because in doing so they will encourage more girls and women into playing football.

Emilie Watts, Xero Brand Marketing Manager: “We are delighted to sponsor the GFA Lioness Award. This aligns perfectly with our commitment to enabling and supporting women in business and football.”

Matt Liddle, GFA Commercial & Marketing Manager: “We would like to thank Xero for their support of our awards ceremony. Their sponsorship will help us to throw an event that properly honours and rewards our brilliant volunteers.”

To find out more about Xero's commitment to women's football, and for resources for your clubs or to support a club in your area, visit https://www.xero.com/uk/better-numbers/

Want to help us reward our volunteers? Click here to get in touch about sponsoring one of our 2024 awards.