Gameplan for Growth - Fanbase review

The fourth instalment of The FAs Gameplan for Growth review

This week, The FA reviews The Gameplan for Growth’s journey to doubling the game’s fanbase. 

the strategy pledged to tackle ambitious targets to double participation, double the game’s fanbase and create a high-performance system and world-class talent pipeline for England teams to achieve consistent success on the world stage.

2020 TARGETS: 

  •  Increase attendances at England Senior Women’s matches from 11,000 to 22,000
  •  Increase average Barclays FA WSL attendances from 1,047 to 2,020
  •  Increase peak television viewing figures of the Barclays FA WSL from 46,000 to 92,000

Please find below the results, a first-person narrative from Marzena Bogdanowicz [The FA’s Head of Commercial & Marketing for Women’s Football] and three case studies who demonstrate the strategy’s progress.  

Doubling the Fanbase